Photographer makes a big move

Taylor Elchert belives she has a gift for capturing perfect memories with a camera, and shares that gift at her Tiffin photography studio, Taylor Elchert Photography.

Elchert, who is a sophomore at Tiffin University, said she began taking pictures as a business at the age of 15. She said interest in her work was slow at first, and more than anything else she “wanted to get her name out there and be taken seriously.”

After about a year in business, she said, she had her first “official, real client,” and Taylor Elchert Photography “exploded” from there.

Elchert said she ran her studio out of her parent’s house, and then opened her first personal studio on South Washington Street in 2012. She said she quickly grew out of that space, and moved into the new studio, located at 113 Melmore St., in June. A ribbon-cutting is set for 4 p.m. Friday.

She said the space is a perfect fit for her and her company, and she expects to stay at the Melmore Street location for a while.

Elchert said she has “loved photography since (she) was little.” When she was a child, she said she lost a member of her family and realized that “when you lose someone, all you have is pictures.”

Elchert said while she is studying marketing at Tiffin University, she is a self-taught photographer.

“It’s amazing what you can learn going out and doing it,” she said.

Her long-range goals and plans, she said, continue to change, and have gone from wanting to work in a big city to “really loving Tiffin” and feeling comfortable building her business here.

“I’ve fallen in love with my clients,” she said, “and I can’t imagine going far.”

Elchert said one possible “grand vision” is to buy an old farmhouse and turn it into a studio.

Elchert said her photography often is mistaken for specializing in newborns, but she shoots “everything from newborns to weddings.”

She now is booking 2014 newborn photography sessions, and is to begin other 2014 scheduling, including maternity, family and senior shoots, in November. In regards to her newborn sessions, she said, “it’s never too early to book.”

Elchert said she has “never taken anything for granted,” and feels “very blessed” to have such a high demand for her work.

“This is what I love to do,” she said.

Elchert said this Halloween she is to open her studio for trick-or-treat walk-in sessions. She said she’s never tried walk-ins before, but hopes it will allow families a convenient way to get Halloween pictures. The studio is to be open 5-7:30 p.m. Oct. 27, the night of trick-or-treat in Tiffin, she said.

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