No break for KitKat in Europe as trademark request rejected | Advertiser-Tribune STAVANGER, Norway (AP) — KitKat is not getting its break. The maker of the chocolate bar has for 16 years tried to trademark its four-finger shape in the European Union, arguing that it is a distinctive feature that deserves protection — like Toblerone's pyramid blocks, which are trademarked. But a European court ruled Wednesday against […]

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No break for KitKat in Europe as trademark request rejected

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