Comcast drops Fox bid, could boost Disney plans

NEW YORK (AP) — Comcast is dropping its bid for Fox’s entertainment businesses, paving the way for Disney to boost its upcoming streaming service by buying the studios behind “The Simpsons” and X-Men.

Getting Fox would help the House of Mouse compete with technology companies such as Amazon and Netflix for viewers’ attention — and dollars.

Disney needs compelling TV shows and movies to persuade viewers to sign up and pay for yet another streaming service. With Fox, Disney could add Marvel’s X-Men and Deadpool, along with programs shown on such Fox channels as FX Networks and National Geographic.

The deal would help Disney further control TV shows and movies from start to finish — from creating programs to distributing them through television, theaters, streaming services and other ways people watch. Disney would get data on entertainment-viewing habits, which it then can use to sell advertising.