Ask yourself if item is newsworthy
Dear Annie: I’m a writer and photographer for a regional magazine. In my town, there’s a local celebrity whom I think has gotten a big career on not-so-big talent. He gets press coverage everywhere for almost everything he does — except in my little corner of culture writing. I have not pitched any articles about him and instead cover lesser-known people. In my mind, I’m lending credence to the those who have actually worked hard and don’t just market themselves well, but I worry that my pettiness is apparent and will limit me career-wise. Which way should I go? — Rolling My Eyes Dear Rolling My Eyes: If almost every other publication is covering this man, then surely no one misses him when he’s not in your magazine. Still, I’d encourage you to drop your angle and consider, as objectively as possible, whether whatever he is doing is newsworthy and would be of interest to your readers. If deep down you know the answer is yes, put aside your feelings and feature him. If the answer really is no, then stop worrying about being perceived as petty. By the way, these days, people with mediocre talent can exceed if they’re savvy at self-promotion, and that’s really not your local celebrity’s fault; it’s simply the times we’re living in, for better or worse.