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Football stories upstage March Madness, but show will go on

March 17, 2011
By Bonnie Tiell

Anyone else receive an e-mail from NFL Commissioner Roger Goodell last week announcing that the players have walked away from mediation and are suing the NFL? Goodell's mass e-mail sent for the purpose of "image" or "damage control" probably hit the cyberspace airwaves just seconds before or after the proliferation of televised, Internet, radio and cable broadcasts. It's one of the first rules taught on the topic of crisis communication in sport - be quick with a response, be truthful and try to maintain transparency.



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