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Traits of newspaper readers
December 28, 2012 - Rob Weaver
Here is some information I found while doing research for Saturday's editorial. It is courtesy the National Newspaper Association, and was published under the headline “Newspaper readers vote, and voters read newspapers: Key election study underscores American voters' media use.”
The American Voters Media Use Study, conducted by Moore Information, shows that 86 percent of registered voters read newspapers in print or online.
Key findings of the Moore Information study in early 2012 include:
Eighty-six percent of voters who cast ballots in the last local election read newspapers in print or online, with levels of engagement holding consistent among voters identifying as Republican, Democratic or Independent.
Engagement remains high even among young voters – 79 percent of voters ages 18 to 34 read newspapers in print or online.
Newspapers and their websites consistently outscore other media for being “reliable,” “accurate” and “in-depth” about local civic and political issues.
Me again; I just want to add, good for you -- and good for us.
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