Postmaster comes home to new job

Becoming Tiffin’s new postmaster resulted in something of a homecoming for Jodi Salyer, who lived in the city as a child but moved away when she was young, coming back periodically to visit the city she refers to as her “hometown.”

“I moved away in the fifth grade,” she said. “My parents are still here. I still have some family here. We came here all the time, a couple times a year at least.”

She said the position opening up seemed to her like good fortune.

“It just happened,” she said. “The opportunity was here, and it worked out great. And I enjoy being here. We have a great group of people.”

Salyer began her role as Tiffin’s postmaster in January and said her family recently had purchased a house and plans to move in over the next six weeks.

“It’s over the summer, so my daughter can acclimate to the new school,” she said.

Salyer started her career in Bellefontaine as a rural carrier. After 15 years of delivering mail, she decided to shift into management.

“When you’re driving a route, it’s the same thing every day,” she said. “One thing I like about my job now is it’s always something different.”

She has worked at several Ohio post offices, including offices in Columbus, Kenton and Upper Sandusky. Most recently, she worked as postmaster in Carey.

Salyer oversees more than 60 employees. The Tiffin Post Office also serves as the managing office for Bascom, Bloomville, Green Springs, Melmore, New Riegel, Old Fort and Republic.

“It’s a good challenge,” Salyer said. “I go home feeling like I got something done, most days. It’s just a great place to work, and I’m happy to be here.”

Salyer said she and her husband, Jerry Salyer, used to own their own business, a coffee shop. Though the shop now is closed, she said she has a business-minded approach to running the post office and is sensitive to the interests of local business owners.

“I shop locally,” she said. “I know some of the area, and I know the businesses that have been here for a long time.”

Salyer said the post office’s Every Door Direct Mail service might be of particular interest to local business owners who want to reach potential customers or clients on a tight advertising budget. The service allows customers to send advertisements for their business to specific mail routes – streets, neighborhood or entire communities – without knowing the recipients’ names or addresses and without requiring a mailing list.

“Every Door Direct is a standard mailing that would go to a route,” she said. “It can be focused on a certain area of town. You could focus on a residential route near Heidelberg (University) to get to the student crowd. You would focus on that route that’s around Heidelberg or Tiffin University, and it would just go out to those specific routes to advertise, say, a coffee shop or an event that’s happening.”

She added that the service might also be useful for politicians campaigning to represent a specific district or ward.

“They’re a lot less expensive than using a mailing list,” she said.

Mailpieces weighing 3.3 ounces or less would cost 17.6 cent each to send to the targeted route or routes, Salyer said.

Though the service has been offered for five years, Salyer said many business owners who might find it useful still don’t know about it.

“Sometimes you’re old school, and you don’t realize that the new school is really a cheaper option,” she said.

More information about the Every Day Direct Mail service can be found at www.usps.com/everydoordirectmail.